Lacoste L003 Neo Shot
Campagnes d’influence
To mark the launch of the new L003 Neo Shot sneaker silhouette, Beastly has amplified a large-scale campaign combining fashion, sport and culture. Bold and contemporary, this sneaker embodies urban energy and freedom of movement
6,6M
impressions
340K
interactions
5,5%
Engagement rate
Context
The aim of this campaign was to generate maximum buzz around the launch of the L003 Neo Shot while attracting audiences to the Lacoste Light Club, a vibrant pop-up venue created especially for the occasion.
Beastly capitalized on a strong and well-targeted influencer strategy, mobilizing creative talents such as Mastu, Raska and Jade Gattoni. These creators have engaged communities that are sensitive to the intersecting worlds of style and entertainment.
Method
Alongside the launch, Beastly devised a gradual unveiling of the L003 Neo Shot, designed as a true narrative in several acts, combining mystery, creativity and community engagement:
Act 1: An intriguing teaser campaign saw a group of sneaker enthusiasts invited to wear the Neo Shot L003 discreetly, sharing their looks in stories.
Act 2: An artistic visual reveal showcased the L003 Neo Shot with estheticism and sincerity as a true statement of fashion and attitude.
Act 3: A live Twitch event hosted by Mastu, live from the Lacoste Light Club, alongside Sofyan, Natoo and Adèle Castillon.
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