O’Tacos Annual Campaign

Context

O’Tacos is the undisputed leader in French tacos, but the brand has become stuck with an image of urban fast food aimed at a relatively young target audience. The goal is therefore to make O’Tacos the French taco brand for all French people by broadening its target audience while retaining its DNA, via social media.

Response

Anchor O’Tacos’ new brand platform by deploying an “full-on” strategy with a crew of ambassadors, combined with powerful creative bursts.

Method

A crew of five ambassadors speaking out for each product release on TikTok and Instagram:
> Raska, Samia Biche, Amelie Cara, La Routine, and Urban produced a total of 29 content items.
Powerful creative bursts to complement our ambassadors’ statements.
> Djilsi: one activation for a contest – two content items: one carousel post and one relay story.
> Maxime Biaggi x Les Gourmands – two content items: one Twitch live stream and one VOD on YouTube.
> Raska x Check ton phone – one content item: YouTube with Naskid and Lonni as guests.