Rabanne x Lena Mahfouf x Gigi Hadid

Context

Rabanne wanted to create a fun and memorable experience for the launch of the One Million fragrances for women and men. The goal was to capture the public’s attention while highlighting the personalities of Lena and Gigi Hadid, associating their image with the brand’s bold and glamorous universe.

Response

Beastly orchestrated a creative campaign in which Lena and Gigi Hadid took part in a fun Golden Jenga game, incorporating lighthearted and playful questions about their lives and the fragrance. This activation reinforced the playful and exclusive nature of the campaign.

Method

Collaboration with Lena and Gigi Hadid for a gaming experience based on Golden Jenga. Distribution of videos capturing the fun moment, with questions related to perfumes and their lives. Strategy focused on engagement and the playful side of the brand.