Prada x Camille Razat

Context

Prada Beauty and Elle.fr wanted to create a digital campaign for the launch of the fragrance “Paradoxe Intense,” highlighting the complex and multifaceted world of perfume. Camille Razat was chosen to embody this duality, creating a unique visual experience. The goal was to strengthen the brand’s image and reach an engaged audience on digital platforms.

Response

Beastly supported the co-creation of the campaign in collaboration with Elle.fr, Prada Beauty, and Camille Razat. The campaign took the form of a short film directed by Camille herself, highlighting her own paradoxes through scenes that show both lightheartedness and professionalism.

Method

Co-creation of the digital campaign with ELLE.fr, Prada Beauty, and Camille Razat. Creation of a 3-5-minute film illustrating Camille Razat’s paradoxes. Distribution on digital platforms, reinforcing the image of the fragrance.