Hôtel Mahfouf Winter 2023

Context

Associating affinity brands with the world of Léna Situations and the Mahfouf Hotel creates an immersive physical experience while maximizing digital visibility. Through engaging activations (seeding, exclusive corners, events, etc.), brands naturally integrate into a space that embodies creativity and kindness. This synergy is amplified by the power of Léna and Hotel Mahfouf’s social media networks, generating authentic content (Reels, Stories, UGC) and organic virality.

Response

We opened MAHFOUF SKI RESORT, for an unforgettable winter experience. The hotel owner and her lobby boys had the pleasure of welcoming guests to the Mahfouf ski station! This new venue was open from December 1 to 15 in Paris. But that’s not all, because for this fourth edition, the teams also welcomed visitors to Brussels from December 16 to 20, 2023.

Method

Seven brands collaborated with Hôtel Mahfouf in different formats depending on their needs. The brands are Tediber, Erborian, Delsey, Lush, Martine Skin, True Fruits, HappyVore, Oatly, and Leboncoin.