Allianz Prevention Campaign

Brand Content

Four influencers of all skill levels were invited to Val Thorens with Allianz France to learn and/or relearn the basics of skiing with the help of professionals

+15 M impressions

⁠400 K€ EMV

Context

Conduct a prevention campaign to raise awareness of the risks associated with winter sports, so that everyone can enjoy them with total peace of mind.

Response

Invite several influencers of all levels to learn and/or relearn the basics of skiing, accompanied by professionals. Our influencers (@lebouseuh and his crew: @fabi1_mrq, @dobbyelfe_, @rom.inacheve) were supervised by professionals (ESF instructors in particular) and took advantage of this coaching to demonstrate best practices and raise public awareness of the risks associated with winter sports. Over four days, they revisited all the basics of learning to ski safely: theory lessons, full equipment, preparation, warm-up, etc. Examples of prevention:
Equipment
Choosing kit
Warming up
Choosing slopes
Signaling
Trajectory

Method

Four influencers were invited to go skiing.
A dedicated vlog was posted on @lebouseuh’s YouTube channel.
Instagram stories were shared on @lebouseuh’s account and @fabi1_mrq’s account.
Four Reels were posted on the @allianz_france and @levestaireallianz Instagram accounts.
A contest post was shared to win tickets to the Olympic Games, accompanied by an Instagram story announcing the winners on the @allianz_france and @levestaireallianz Instagram accounts.