FNAC 1 million subscribers

Context

Fnac had three main objectives: to reconnect with a younger audience, to become an influential brand on social media, and to build an engaged community on its Instagram page @Fnac_officiel.

Response

We deployed several measures to address the brand’s challenges: first, recruiting communities via influencer feeds, then engaging with them directly on the @Fnac_officiel account.

Method

Activation of 24 top talents in post-feed contests (Lena Situations, Squeezie, Camille Lellouche, Joyca, Mcfly & Carlito, etc.) to reach one million subscribers. Creation of an engaging campaign each month on the @fnac_officiel account.