FnacDarty 2024 Olympics

Context

One year before the 2024 Paris Olympic Games, FnacDarty announces its partnership with this globally recognized event and becomes the official supporter of the Games.

Response

We came up with two web series for the Games, each linked to the values of Fnac and Darty, to bring this partnership to life throughout the year, to give it legitimacy and to set it apart from the competition:
“Body and Mind” for Fnac
“The Quest for Excellence” for Darty

Method

12 video content items per brand posted monthly on Instagram and TikTok.
24 athletes across all categories competing for the 2024 Paris Olympic Games.
Casting and production 100% handled by Beastly.