FnacDarty 24-Hour Offers

Context

With Black Friday approaching, Fnac and Darty offered an exclusive deal every day for 10 days, available for 24 hours only. The goal was to make these offers go viral and reach a wide audience.

Response

To ensure that the offers went viral, we called on a creator for each brand: Freddy Gladieux for Fnac and Just Riadh for Darty. They each promoted the 10 offers over 24 hours via stories on the brands’ accounts. A reel was also created for each brand to launch the campaign and mark the event.

Method

2 top influencers
2 reels posted on Fnac and Darty social media
20 story clips to announce offers posted on Fnac and Darty social media