Google Pixel Content Factory

Context

In a drive to strengthen its impact on social media and contextualize its product features for Gen Z and millennials, Google Pixel is reinforcing its strategy with paid content.

Response

We are helping Google in the production of paid assets in collaboration with creators specializing in short-form content. These include Alexi Pavlov, Vokode, Altitude 101, Vice 3D, and more than 20 other creators. The content created aims to highlight the innovative features of Google Pixel (Gemini, Add Me, Magic Eraser, etc.).

The formats are strategically designed for the META, TikTok, and YouTube platforms and spotlight everyday situations.

Method

We select creative videographers known for their aesthetic approach and visual expertise. Each piece of content is subject to a creative brief, filming, post-production and editing optimized for paid formats, with variations adapted to different platforms.

We support creatives throughout the process, from strategic thinking to completion, to ensure content is heading in the right direction. Content is designed to capture attention from the very first second and to highlight product features in a natural and impactful way.