Google Pixel Match Retour

Context

Google Pixel was looking for ways to strengthen its presence in the world of football while targeting a young, connected audience. After a successful initial collaboration with Amine around the Kings World Cup, the brand wanted to continue capitalizing on this momentum during the return match. This highly anticipated event pitted France against Spain in collaboration with AmineMatuer.

Response

We supported Amine in these two strategic competitions with an integrated approach, combining sponsorship, creative partnerships and activations highlighting the key features of Google Pixel.

Method

We sponsored the Kings World Cup jersey, with the logo appearing as a Twitch overlay, dedicated content from Amine (Instagram, Twitch, YouTube) and a “Makers” activation to document behind-the-scenes action.

For the return match, we implemented more visible sponsorship on the front of the jersey, product integrations during the live broadcast, and live demonstrations of Google’s AI features.