Hôtel Mahfouf Summer 2024

Context

Associating affinity brands with the world of Léna Situations and the Mahfouf Hotel creates an immersive physical experience while maximizing digital visibility. Through engaging activations (seeding, exclusive corners, events, etc.), brands naturally integrate into a space that embodies creativity and kindness. This synergy is amplified by the reach of Léna and Hôtel Mahfouf’s social media accounts, generating authentic content (Reels, Stories, UGC) and organic virality.

Response

Creation of a pop-up on the theme of “Camp Hotel Mahfouf.”

Method

Six brands collaborated with Hotel Mahfouf through various formats tailored to their needs: Hero Cosmetics, Pukka, Alpro, Anatae, UPD, and Vinted.