Koché x AS Monaco

Context

Koché, known for its bold style, and AS Monaco wanted an exclusive creation to bring together the worlds of sport and fashion. The aim was to reinvent the club’s historic jersey, while highlighting the prestige and innovation of both players.

Response

Beastly orchestrated the collaboration between AS Monaco and Koché, highlighting the DNA of both brands. An exclusive jersey was designed by Christelle Kocher, who created a unique piece by reinterpreting the club’s symbols with a touch of haute couture.

Method

Collaboration between Koché and AS Monaco to create an exclusive jersey, bringing together sport and fashion in an innovative and prestigious piece.