( Paris )

Lancôme x Lena Mahfouf

Brand Content

A powerful digital campaign embodied by Lena Situations

230 K engagements
5,4 M views

Context

Our mission was to highlight the iconic collaboration between the Louvre Museum and Lancôme: two exceptional French entities!

Response

We supported Lancôme and Lena in the production of an advertising film to celebrate this collection. In this film, broadcast on TikTok and Instagram, Lena acts as a link between the Lancôme collection and the beauty of the works housed in the museum. It is a powerful journey through an empty museum where the works are displayed in all their grandeur.

Method

Filming of content for the brand’s social media accounts and Lena Situations.

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