APEC – For young people in priority neighborhoods

Context

APEC (Association pour l’Emploi des Cadres, the executive employment agency) wanted to raise its profile among a specific target audience: young people in priority neighborhoods. Beastly was asked to identify the right profiles and formats to reach this audience effectively.

Response

We collaborated with influencers who directly target young people in priority neighborhoods in cities by integrating APEC into popular formats that have proven successful in the past, thereby maximizing the campaign’s impact.

Method

Three talents were activated for this campaign, through flagship formats on their social media channels: “What’s my job” with Gotaga on YouTube, “Radio Deter” with Rebeu Deter live on Twitch, and “Night Confessions” with Dairing Tia as a podcast.