Leboncoin annual campaign

Campagnes d’influence

Leboncoin deploys expert and passionate profiles to promote second-hand goods on social media

6 M impressions

12 % engagement rate

21,5 K clicks

Context

Since 2020, we have been supporting Leboncoin in its influencer marketing campaigns. In 2024, the challenge was to diversify the topics covered and reach new audiences through a unique cast and fresh approaches.

Response

Highlight the diversity of Leboncoin’s offering by exploring different possibilities: travel, decoration, gaming, DIY, etc., while adopting a lighter tone and integrating new influencer profiles from various categories (mainstream, humor, lifestyle, etc.).

Method

Engagement of 12 influencers with a total of 26 content items covering four key themes. Distribution on Instagram and TikTok to maximize reach and engagement.