Leboncoin Christmas campaign

Campagnes d’influence

Connect the uniqueness of leboncoin products to the magic of Christmas, thanks to the emotion and history they embody, by playing on their proximity to the target audience

+46 M impressions

56 K clicks

+1 M€ EMV

Context

Make Leboncoin the go-to place for secondhand purchases during the holidays by raising awareness among 18-24 year olds about more responsible and thoughtful consumption.

Response

A three-pronged campaign featuring 15 content creators on Instagram and TikTok. High-quality content amplified by a media strategy. Emotion at the heart of the campaign: stories focused on passions, childhood memories, and the magic of Christmas, to create an authentic connection between influencers and their communities. Immersive storytelling to convey a clear and sincere message, strengthening the bond between the brand and its audience.

Method

15 influencers, 45 deliverables, activation on TikTok and Instagram, media coverage of certain content, and production of videos reminiscent of Christmas TV movies.