Cacharel x Lena Mahfouf

Context

Highlighting the brand’s iconic fragrances: Anaïs Anaïs, Yes I am, and Amor Amor Eau de Toilette.

Response

Cacharel Parfume has teamed up with Lena Mahfouf and Beastly to create “Who Nose?”, a video mini-series designed to showcase the brand’s different fragrances.

Method

We produced three short videos for Lena Situations’ TikTok account, accompanied by media amplification and an organic repost of each video on Cacharel Parfumes’ Instagram account. These three videos were published at different key times of the year: Valentine’s Day, summer & holidays.