META – Instagram Halloween Party
Campagnes d’influence
Orchestrating invitations to influencers and celebrities for one of the year’s most iconic parties, organized by Instagram
52 M
impressions
657
generated content
2,4 M
interactions
Context
Developing an invitation strategy aligned with the communication objectives surrounding the event.
Response
• Selection and invitation of influencers and celebrities.
• On-site coordination for smooth event management.
• Personalized welcome for guests.
• Delivery of photos taken during the evening.
• Supervision and coordination of partners in attendance.
• Post-event reporting to analyze organic impact on social media.
Method
Invitation and attendance of over 100 designers.
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