Netflix Celebrity Previews

Context

Define a targeted invitation strategy consistent with the objectives of the featured titles.

Response

• Selection and invitation of influencers and celebrities to attend previews.
• On-site coordination to ensure a smooth experience.
• Personalized welcome for guests.
• Distribution of photos taken during the evening.
• Post-event reporting to analyze organic impact on social media.

Method

Previews included Voleuses, Griselda, Bridgerton, Sous la Seine.