Samsung x Jules Koundé

Context

Samsung wanted to mark the launch of the Galaxy Ring by partnering with an influential personality who embodies performance, innovation, and style. The goal was to establish the tracker ring as an essential tool for athletes and technology enthusiasts.

Response

Beastly orchestrated an OOH + digital film campaign in collaboration with Jules Koundé, leveraging his image and influence to position the Galaxy Ring as an essential tech accessory. The focus was on the impact of well-being on athletic performance, highlighting sleep and heart rate tracking features via Samsung Health.

Method

A single talent was involved in this campaign, with nationwide OOH and DOOH deployment during the launch of Fashion Week. A film was created in short and long versions, adapted to different formats. Jules Koundé was chosen as the official ambassador, and the campaign was rolled out through a combination of urban advertising and digital initiatives. The content created highlighted the link between well-being, technology, and athletic performance, with a focus on the features of Samsung Health.