Tinder x Hôtel Mahfouf

Context

According to Tinder’s Future of Dating 2023 report, 80% of young adults (aged 18-25) consider their mental well-being to be their number one priority when meeting someone.

As an industry leader, Tinder wants to give the younger generation the tools they need to reflect on their relationships with others.
By partnering with Léna and her IRL event, the goal is to offer an impactful and positive activation (reach) on a key topic: personal development.
For some, the end of the year is synonymous with gifts, family reunions, and magical moments. But for others, winter can sometimes be a time of apprehension, inviting them to refocus on themselves, their desires, their aspirations, and their relationships with others.

“This project was born out of a strong desire on the part of Hôtel Mahfouf and Tinder to support the younger generation in their personal development, topics that they don’t always have the opportunity to discuss with their friends or parents.” — Léna Mahfouf

Response

La Boîte Postale is a free experience that began in Paris and Lyon. It is an inclusive and welcoming space where everyone can come together without judgment. Here, conversations become a source of inspiration, emotions are released, and people are free to (re)discover themselves without filters.

The experiences:

• The Mailbox: an introspective space where you could write yourself a letter and post it to receive it in a year’s time. Simple, direct, and nostalgic, a giant mailbox symbolized the link between the present and the future.
• The “Thank You” Corner: Once you had posted your letter, you could choose thank you cards to give to a loved one or a stranger to share a little love.
• The Post Office Café: A cozy corner where you could meet people over a signature hot drink: “It’s a Matcha.”
• The Chat Corner: An intimate space for talks and meetings with experts on various topics (registration via the Tinder app)
• The Lobby Boys/Postmen: Real icebreakers in the line, they created moments of exchange

Method

• 2 pop-up events (Paris & Lyon)
• Present on the Hotel Mahfouf website + in the Tinder app
• On social media @lenamahfouf, @hotelmahfouf, @tinderfr
• Press coverage
• Influencer coverage with 20 talents including @amaltahir, @nourhene, @gabrielrippe, @lecul_nu, etc.