Ultra Premium Direct Co-Creations

Context

Bring influencers the opportunity to design personalized packages or lifestyle items inspired by their universe to strengthen their connection with the brand and boost sales.

Response

We developed several co-creations with influencers, including personalized packages in collaboration with Noholita, Noholito, and Gaëlle Garcia Diaz, as well as cat and dog bowls designed with Noholita.

Method

Four influencers participated in the project, resulting in the creation of five personalized packages and a lifestyle item. Three YouTube videos were produced, accompanied by seven Instagram stories, one Reel, and two feed posts.
Noholita: 3 boxes + lifestyle bowls
Noholito: 2 boxes
Gaelle Garcia Diaz: 1 box
Content produced: YouTube integrations, dedicated videos, Instagram Stories, and Reels