Ultra Premium Direct Protection Missions

Campagnes d’influence

The goal was to help abandoned or stray animals, raise awareness about wildlife protection, and to support associations, as well as to strengthen ties with influencers and raise awareness among their communities about animal welfare while highlighting the brand’s commitments

18 M views

55 M impressions

Context

Strengthen ties with the influencers we work with, raise awareness among communities about animal welfare issues, and highlight the brand’s commitments: helping abandoned or stray animals, raising awareness about wildlife protection, and supporting charities.

Response

For three consecutive years, we took a different crew of influencers to carry out concrete actions in the field and share them on social media.
2022: Reunion Island (Denitsa, Noholito, Natoo, Melococo, Jerôme Niel, Laura Felpin, Azuima).
2023: Marseille (Noholita, Noholito, Lena Situations, Gaëlle Garcia Diaz, Carla Ginola).
2024: Reunion Island (Noholita, Noholito, Natoo, Darko, GaëlleGD, Marion Marimoutou).

Method

13 influencers were mobilized and 20 Instagram stories were published, as well as 4 Reels, 2 TikTok videos, and 5 dedicated vlogs.

Aucune vidéo disponible.