Zalando x K-Way

Context

In September 2024, the exclusive collaboration between Zalando and K-Way took Paris by storm with a large-scale OOH and DOOH campaign designed by the Social Club agency. To extend this initiative on social media, we activated 18 talents. Each talent reinterpreted the campaign following their own vision, avoiding repetition and recreating the universe of the collaboration according to their unique style.

Response

We rolled out a two-step strategy:
An impactful influencer campaign featuring 18 talents who put their own spin on the campaign.
An exclusive “Feel The Storm” event at the Atelier des Lumières, bringing together key figures from the worlds of fashion and influence.

Method

18 talents: Seb, Sally, Paola Locatelli, Océane, Djilsi, Théodort, Mayadorable, Jaimetoutcheztoi, Mlee_sts, Carla Ginola, Alexandra Guerain, Clémence Bertrand, Samir Sabé, Alex Goya.
Each talent would reinterpret the campaign with their own vision.
An immersive “Feel The Storm” event:
– Private dinner with 40 talents
– After Party with 150 exclusive guests
– Original scenography by Studio ORTIE and menu designed by Matthieu and Pauline
– DJ set by Andy4k
– Artistic performance by the Yagamoto troupe
– Dedicated space to discover the co-collection